Stetson® 10X Primo Cognac W 3 1/2″ Brim

Original price was: $159.00.Current price is: $139.99.

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Stetson 10X Primo Cognac W 3 1/2″ Brim Straw Hat

The sleek styling of the Primo from Stetson’s 10X Collection is perfect for any cowboy look. Its simple design includes a 4 3/8” Cattleman crown with a wide oval. It is available with either a  3 1/2” brim and its ostrich print leather hatband comes in color Buttercup. Its trimmed with a silver-toned three-piece buckle set. Plus, this hat is made in the USA.

Stetson 10X Primo by Stetson

  • 10X Straw
  • Round Oval
  • 4 3/8″ Wide oval crown with eyelets, Cattleman profile 48
  • 3 1/2″ Brim
  • Ostrich print leather band with buckle set
  • Available in Natural with a Cognac band


In 1865, with $100, John B. Stetson rented a small room, bought the tools he needed, bought $10 worth of fur and the John B. Stetson Hat Company was born. A year later the “Hat of the West” or the now famous “Boss of the Plains” hat was born and the name Stetson was on its way to becoming the mark of quality, durability, innovation and beauty. Stetson is the standard in hats, the essence of the spirit of the West and an icon of everyday American lifestyle. Because of its authentic American heritage, Stetson remains as a part of history and, for the same reason will continue into the future. Stetson, it’s not just a hat, it’s the hat.


Additional information

Weight 60 oz
Dimensions 18 × 16 × 10 in
Hat Size

Hat Quality By X


Brim Size

3 1/2"